gen_zalpha_handbook_2024

This report is looking absolutely fire tonight 🔥

Check out przm’s 2024 report with key trends, insights, and predictions for all things Gen Z (and Gen Alpha!)

Plus a custom Z-ictionary so you can learn the ABCs of NPCs — and much more.

You’d be delulu not to download this.

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PRZM is an award winning creative communications agency. From viral social media to game-changing insights, think of us as your next gen partners-in-crime 👋 - helping you authentically engage audiences at the intersection of culture, media, and impact. PRZM

PRZM [priz-uhm] is a creative communications agency moving at the speed of culture. Named PRWeek's Next Gen Agency of The Year, we are a network of creatives at the forefront of the ever-evolving social media landscape, where people, technology, and culture converge to shape storytelling and brand narratives. Click through PEOPLE, PERSPECTIVES, + PROJECTS to learn more 🙂

PRZM is powered by a global community of Gen Z, Gen Alpha, and young Millennial creators, innovators, and thought-leaders. From trend spotting to content creation, we're here to tell you what's actually cool. Period.

  • • Trends & insights
  • • Community of digital natives
  • • Feedback & testing

PRZM leads with strategy and cultural insights to drive innovation and creativity — helping you navigate critical shifts before your competition does.

  • • Campaign and social-first strategy
  • • Next gen trend forecasting
  • • Bi-weekly newsletter & reports

From TikTok to Instagram to Broadcast, PRZM knows what content will actually capture attention across generations (hint: you have 3 seconds ⏰).

  • • Scroll-stopping content
  • • Very creative communications
  • • Engaging campaigns & unique activations

Press & Awards

"PRZM combines creative agency and research lab, the latter comprising of a proprietary network of Gen Z, young Millennials, and Gen Alpha members who contribute to projects and campaigns to bring a next gen perspective to the table for clients."

-FORBES

PRZM named Gen Z Agency of the year!
They like us!

Press & Awards

agency of the year
agency of the year

webby honoree
webby honoree

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Work with us.